The Dos and Don’ts of Memorial Day Marketing

May 29, 2023

On this day, we take time to remember and honor our nation’s military men and women, past and present. Memorial Day is a chance to commemorate our U.S. veterans and everything they have done for this nation. As a holiday, today is an opportunity for ...


How to Take Professional Business Photos

May 22, 2023

When it comes to managing, working with or marketing for a business, a professional image is everything. You want customers to see the brand and identify it with a company they can trust, rather than think of it as suspicious or even uncredible....


Spice Up Your Social Media Presence

May 15, 2023

Ardath Albee, CEO of Marketing Interactions, once said, “Social media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more appro...


5 Ways to Market on Mother’s Day

May 8, 2023

As a marketer or small business owner, you know firsthand how many marketing opportunities the season of Spring brings with it. From St. Patrick’s Day, to Easter, all the way to graduation and wedding season, the months of Spring provide a variety of...


Making the Most of Marketing in May

May 1, 2023

Happy May Day! May Day is celebrated as the first day of May, commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events.


How to Write the Perfect Cover Letter

April 24, 2023

So, you’re in the job market. Or… maybe you’re not. Maybe you’re in the market of hiring those in the job market. Maybe you really just like to keep your business profile up-to-date. Whatever it is, you’re interested in learning more about cover lett...


The What, Why and How of Drip Email Marketing

April 17, 2023

Imagine a world where nurturing leads into sales was wrapped up into one pretty, automated routine. The emails businesses send out to potential leads would always be relevant, the sales pipeline would have few leaks and conversion rates would increas...


6 Solutions to Spring Clean Your Small Business

April 10, 2023

Spring is officially here, and it brings with it budding flowers, singing birds and, of course, the annual spring cleaning. It’s the time of year for us to shake off the dust of winter and embrace the upcoming warmth of summer. But spring cleaning do...


Marketing Yourself: How to Land Your Dream Job

April 3, 2023

You’ve heard of marketing a brand, a business or even an image, but what about marketing yourself? In today’s professional world, employers are on the lookout for employees who know themselves so they can sell themselves—just like they would sell a p...


Identifying Your Target Audience

March 27, 2023

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful bus...


How to Successfully Tell Your Brand’s Story

March 20, 2023

There’s more to successful marketing than sharing your product or service with an audience and hoping they bite. There’s more than just announcing the brand, posting a few blog articles and sending your sales representatives out to do cold calls. In ...


Mind-Blowing March Marketing Ideas

March 13, 2023

Ready or not, March is here! The month of March has officially arrived, and brings with it even more opportunities to promote your business. Whether you’re a small business owner, marketer or workplace professional, there are lots of ways for you to ...


8 Pointers on Creating Effective Flyers

March 6, 2023

When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: flyers. A flyer that stands out from the crowd can cause your sales to either soar or droop. If you’re interested in cr...


5 Ways to Build a Great Company Culture

February 27, 2023

In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important) but more fulfillment. Employees want to know their work matters—they want to feel valued and like they’...


5 Ways to Appreciate Employees Better

February 20, 2023

Imagine a job where you are constantly overworked, berated and never appreciated. Doesn’t sound very appealing, does it? Unfortunately, this is the reality far too many workers live in. What many leaders fail to realize is the value in their employee...


How to Show Customers the Love This Valentine’s Day

February 13, 2023

Roses are red, violets are blue—use these tips to show customers how much they mean to you! Valentine’s Day is quickly approaching, and the holiday is about much more than showing love to your significant other. Instead, use this time to reinforce ho...


5 Tips for a Top Email Marketing Campaign

February 6, 2023

To be consistently growing, one must also be consistently marketing. And with today’s technology, the world of marketing is limitless. One such technological marketing tool is, of course, the ever-famous, ever-popular, email marketing campaign....


Business 101: How to Network like an Expert

January 30, 2023

When it comes to growing a small business, we tend to think of a few main areas to share our mission: print advertisements, maybe a radio announcement, a strong website, etc. One thing we often forget and even underestimate, though, is the power of o...


6 Reasons Your Business Should Write a Book

January 23, 2023

When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into that can come with high rewards. One marketing area that helps build your company brand, attracts ...


6 Types of Content Marketing You Should Be Leveraging

January 16, 2023

You’re an expert at what you do. After all, that’s why you have a business! Content marketing is the perfect way to showcase your expertise while attracting new customers to your business. And the world of content marketing is vast—from case studies ...